University of Texas at Austin

Branding

The Oden Institute Brand Kit offers options for using the Oden wordmark and logo. If you are not currently affiliated with the Oden Institute and would like to use our brand materials, please contact John Holden.

Wordmark

The Oden Institute wordmark follows the University branding guidelines and policies to create an identifiable and inclusive visual representation of a University of Texas institution. Launched across The University of Texas at Austin in 2016, the wordmark system incorporates all UT colleges, schools and units and was implemented to visually reflect a more cohesive campus.

Oden Institute wordmark

For digital (web, presentations, screens): Download files

For print (printed materials): Download files

Logo Colors

The logo uses the UT colors of burnt orange and turquoise. Please use CMYK colors for print and RGB colors for digital applications.

CMYK: 0 / 65 / 100 / 9
Hex: #BF5700
RGB: 191,87,0

CMYK: 100 / 8 / 0 / 28
Hex: #00A9B7
RGB: 0,169,183

Typography

The two primary typefaces used are GT Sectra, a serif; and Benton Sans, a sans serif. UT provides guidelines for how to obtain fonts.

Presentation Templates

The Oden Institute Powerpoint template offers a variety of slide styles with UT colors, as well as options with the Oden Institute logo and with the wordmark.

powerpoint template screenshot

For digital (web, presentations, screens): Download files

Email Signature

Your email signature is a not only a representation of you, but also of your department, school and university. UT’s preferred email signature style is outlined below.

FIRSTNAME LASTNAME, Title

The University of Texas at Austin | Oden Institute for Computational Engineering and Sciences

512-XXX-XXXX |

Email signature specs:

Letterhead

The Oden Institute letterhead is on a Microsoft Word template and can be accessed by all Oden Institute members.

Download letterhead template (informal)
Download letterhead template (formal)

Business Card

The Oden Institute business card is available upon request for all Oden Institute members. To request business cards, please contact Maria Stanzione.

View business card design