The Oden Institute Brand Kit offers options for using the Oden wordmark and logo, as well as example templates. The most commonly used file formats for this art are found at the links shown below. For more specialized uses, the style guide provides additional formats and instructions for their use.
The Oden Institute wordmark follows the University branding guidelines and policies to create an identifiable and inclusive visual representation of a University of Texas institution. Launched across The University of Texas at Austin in 2016, the wordmark system incorporates all UT colleges, schools and units and was implemented to visually reflect a more cohesive campus.
Suggested Usage: We suggest using it in first references to the Oden Institute.
Developed in conjunction with our name change in 2019, the Oden logo is a simple graphic that represents our commitment to diversity, excellence, and leadership in computational science, engineering, and medicine.
For Light Background
For Dark Background
Suggested Usage: We suggest using the logo when the audience has already been introduced to both names (the University of Texas at Austin AND Oden Institute)
The Oden logo has been flexibly designed to allow usage across digital and print media. Depending on the background of your media, these options meet our guidelines and those of the University of Texas at Austin.
The two primary typefaces used are — GT Sectra, a serif; and Benton Sans, a sans serif. To purchase licenses for these fonts, or for more information about how to use them, contact our Communications Coordinator John Holden.
Your email signature is a not only a representation of you, but also of your department, school and university. UT’s preferred email signature style is outlined below.
FIRSTNAME LASTNAME, Title The University of Texas at Austin | Oden Institute for Computational Engineering and Sciences
512-XXX-XXXX | firstname.lastname@example.org
Email Signature Specs:
Type Size: 10pt
Colors: burnt orange (#bf5700) and dark gray (#333F48)