Oden Institute Style Guide & Brand Kit

The Oden Institute Brand Kit offers options for using the Oden wordmark and logo, as well as example templates. The most commonly used file formats for this art are found at the links shown below. For more specialized uses, the style guide provides additional formats and instructions for their use.

 

Wordmark

The Oden Institute wordmark follows the University branding guidelines and policies to create an identifiable and inclusive visual representation of a University of Texas institution. Launched across The University of Texas at Austin in 2016, the wordmark system incorporates all UT colleges, schools and units and was implemented to visually reflect a more cohesive campus.

 

Oden Orange Logo

 

Suggested Usage: We suggest using it in first references to the Oden Institute.

For Digital (Web, Presentations, Screens):
Download for Digital Use

For Print (Paper Materials):
Download for Print Use

For more file formats visit our Branding Kit

 


 

Logo

Developed in conjunction with our name change in 2019, the Oden logo is a simple graphic that represents our commitment to diversity, excellence, and leadership in computational science, engineering, and medicine.

 

For Light Background

Oden Orange Logo

For Dark Background

Oden Blue Logo

 

Suggested Usage: We suggest using the logo when the audience has already been introduced to both names (the University of Texas at Austin AND Oden Institute)

Digital Use (Web, Presentations, Screens):
Download for Digital Use

Print Use (Paper Materials):
Download for Print Use

For more file formats visit our Branding Kit

 


 

Additional Logo Formats

The Oden logo has been flexibly designed to allow usage across digital and print media. Depending on the background of your media, these options meet our guidelines and those of the University of Texas at Austin.

 

For Light Background

Oden Orange Logo

For Dark Background

Oden Blue Logo
Oden Orange Logo
Oden Blue Logo
Oden Orange Logo
Oden Blue Logo

 

More Variations for Dark Background

Oden White Logo Oden White Wide Logo Oden Blue LogoOden White Blue Logo

 

Oden Logo Colors:

  UT Burnt Orange
CMYK: 0 / 65 / 100 / 9
Hex: # BF5700
RGB: 191, 87, 0
  Oden Blue
CMYK: 100 / 8 / 0 / 28
Hex: # 00a9b7
RGB: 0, 169, 183
  White
CMYK: 0 / 0 / 0 / 0
Hex: # FFFFFF
RGB: 255, 255, 255

Suggested Usage: The logo variations are intended to be used interchangeably dependent on your preference, media background color, and document space constrictions.

Digital Use (Web, Presentations, Screens):
Download for Digital Use

Print Use (Paper Materials):
Download for Print Use

For more file formats visit our Branding Kit

 


 

Presentation Templates

The Oden Powerpoint template offers a variety of slide styles for use in presentations.

 

Powerpoint Template

 

Suggested Usage: Slides are available with the Oden logo or wordmark for use depending on preference.

Digital Use:
Download for Digital Use

 


 

Color Palette

 

Primary Colors

These colors are suggested for other elements in your project, such as backgrounds, rectangles, etc. For an example, see the PowerPoint templates.

  UT Burnt Orange
CMYK: 0 / 65 / 100 / 9
Hex: # BF5700
RGB: 191, 87, 0
  Oden Blue
CMYK: 100 / 8 / 0 / 28
Hex: # 00a9b7
RGB: 0, 169, 183
  Charcoal
CMYK: 65 / 43 / 26 / 78
Hex: # 333F48
RGB: 51, 63, 72

 


 

Font

The two primary typefaces used are — GT Sectra, a serif; and Benton Sans, a sans serif. To purchase licenses for these fonts, or for more information about how to use them, contact our Communications Coordinator Becky Rische.

 


 

Email Signature

Your email signature is a not only a representation of you, but also of your department, school and university. UT’s preferred email signature style is outlined below.

FIRSTNAME LASTNAME, Title
The University of Texas at Austin | Oden Institute for Computational Engineering and Sciences
512-XXX-XXXX | email@oden.utexas.edu

Email Signature Specs:

  • Type Size: 10pt
  • Typeface: Arial
  • Colors: burnt orange (#bf5700) and dark gray (#333F48)